Before I started my web design company, I was faced with a choice: retreat to another familiar corporate job – the same thing I’d done for a decade – or strike out on my own to build a brand from scratch. I chose the latter and generated over $400,000 in sales during my first 24 months.
By crafting a story they could see themselves in and integrating that story into our sales process, I was able to close more sales with the kind of clients we wanted to work with.
Before long, my company was helping our clients tell their stories to their clients. What started as a web design company had evolved into something more: a brand consultancy focused on solopreneurs and small businesses.
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